F.Y. Eye promotes social impact messages that aim to protect or empower a vulnerable population, a community-driven effort, an environmental resource and/or our democracy. We do not communicate commercial or fundraising messages for free on the PSA Network. Peruse our PSA Gallery to get a sense of the types of nonprofit messages we publicize.
Review PSA Gallery
F.Y. Eye will distribute your PSA to all nonprofit partners in the PSA Network. Our nonprofit partners have the right to refuse any message that they do not believe is relevant to their audience or conflicts with their interests or values. While we encourage our nonprofit partners to display all F.Y. Eye messages, we cannot guarantee distribution in any one location.
Advertising is an art and a science. We will work with you to craft a high-impact message that will result in direct action, behavior change or a meaningful shift in perception.
Need creative support? F.Y. Eye works with talented impact artists that can help turn your idea into a reality at a rate you can afford. If you are producing the campaign independently, contact us for details on design guidelines, creative specifications and formatting.
Consider reaching more people by translating your campaign into different languages! F.Y. Eye also provides translation services in Korean, Chinese and Spanish for free through our partnership with the Asian/American Center at CUNY Queens College.
One of our account managers will review your campaign to make sure the message aligns with the mission of our organization and that the creative is formatted correctly. Once approved, F.Y. Eye will schedule a week for distribution with you. If the message is time-sensitive, please inform F.Y. Eye of the desired launch date and we will do everything we can to accommodate your timeline.
In addition to the creative, please send 2-3 sentences describing the challenge the PSA seeks to solve and 2-3 sentences about your organization. F.Y. Eye will use this information to introduce your message to our community-based nonprofit partners.
Once your PSA content has been approved, you will need to resize the content for the different digital displays in the network. We encourage you to produce the creative in all sizes to maximize potential reach.
Acceptable file formats include: JPEG, MOV, MP4
See Creative Specifications Below
On the scheduled launch week, your PSA will be shared with the F.Y. Eye’s citywide PSA Network. We collect PSA distribution feedback from our nonprofit partners on a quarterly basis to share impact with you and your organization. The PSA report will include ad placement locations and estimated impressions.
We encourage you to share any measurable or anecdotal results of the campaign. If you have seen an uptick in inquiries or website traffic, please let us know!