About the PSA
BenefitsCheckUp® is a free service of the National Council on Aging. It is a comprehensive online tool that connects older adults with public and private benefits they can help them pay for food, medicine, utilities, and other daily needs. The site is free and confidential. Visit www.BenefitsCheckUp.org.
About the Client
The National Council on Aging (NCOA) is the national voice for every person’s right to age well. We believe that how we age should not be determined by gender, color, sexuality, income, or zip code. Working with thousands of national and local partners, we provide resources, tools, best practices, and advocacy to ensure every person can age with health and financial security. Founded in 1950, we are the oldest national organization focused on older adults. Learn more at www.ncoa.org and @NCOAging.