About the PSA
The deadline to register to vote in the upcoming Presidential election is October 9th and new voter registrations in New York City are down by 49 percent in 2020 compared to 2016. New York City’s youngest voters are the most impacted by this registration decline. There are 90,730 city residents turning 18 in 2020. More than 500,000 people living in NYC between the ages of 18 and 29 are eligible to vote but remain unregistered. It takes about five minutes to register to vote. If you haven’t already, register here now by clicking here: nycvotes.turbovote.org
Learn more about F.Y. Eye’s voter engagement initiative here.
About the Client
Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. For 30 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build our collective power.
